In 2019, EasyJet became the first airline to brandish net zero carbon across its flights and operations, in an effort to ease the environmental concerns of its passengers. As with other airlines, it uses the voluntary carbon market to purchase the right to emit CO2 through credits that financially support emission reduction projects elsewhere, mostly in developing countries. A key project in EasyJet’s carbon offset programme is the Rwanda Clean Cookstoves Project, which reduces emissions by distributing and encouraging the use of improved portable cookstoves to underdeveloped regions in the co…
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Plan 14: Stove ⇌ Jet Engine

Qiaochu Guo, Chongjin Chen

In 2019, EasyJet became the first airline to brandish net zero carbon across its flights and operations, in an effort to ease the environmental concerns of its passengers. As with other airlines, it uses the voluntary carbon market to purchase the right to emit CO2 through credits that financially support emission reduction projects elsewhere, mostly in developing countries. A key project in EasyJet’s carbon offset programme is the Rwanda Clean Cookstoves Project, which reduces emissions by distributing and encouraging the use of improved portable cookstoves to underdeveloped regions in the country.

EasyJet is not the only company offsetting its jet engines with cookstoves in developing countries: the designers’ research found at least 13 similar projects invested in by 15 budget airlines. The dimensions of power are exponential: Through the voluntary carbon market, the small-scale fuel burning that powers the daily meal preparation through open-source technology in some of the poorest regions in the world, is forming a supply chain with the large-scale fuel burning that powers jet engines patented by some of the world’s most powerful businesses.

Plan 14: Stove ⇌ Jet Engine animates this recursive loop between jet engine and cookstove by speculating on a metamorphosis between the two technologies. It presents a contemporary mythology for the ambiguous nature of carbon offset strategy.

Credits

TECHNICAL CONSULTATION Jordie Verstappen

VIDEO EDITING ASSISTANCE Sabina Scorțanu

INFORMATION DESIGN FOR CARBON OFFSET NETWORK Lu Lin

References

Calder, S. November 19, 2019. "EasyJet claims to be first major airline to offset carbon emissions from all flights." Link

EasyJet. "Leading the industry on sustainable travel." Link

Ecozoom. "International Project: Rwanda" Link

Mayer, Robert & Ryley, Tim & Gillingwater, David. 2014. "The Role of Green Marketing: Insights from Three Airline Case Studies." The Journal of Sustainable Mobility. 1. 46-72. 10.9774/GLEAF.2350.2014.no.00005.

Bio

Qiaochu Guo is an artist working with installation, video and performance to explore the contemporary mythologies of modernity and accelerationism.
Chongjin Chen is an artist who uses handcraft and humour to explore the confusion of living between two cultures.

Contacts

qiaochuguo.squarespace.com Link

@qiaochu_guo Link

@chongjin_chen Link