With COVID-19, narrative structures proved to be fundamental sense-making devices. On one hand political actors used it to interpret and give meaning to the pandemic’s experience, on the other citizens contributed to the creation of narratives that could relieve fears and anxieties. Realised in the form of a video-essay, PEPP¥ analyses two trends in the Italian communication scenario: “argutainment” and user-generated content. The project particularly analyses the political rise of Giuseppe Conte, Italy’s prime minister, whose growth in popularity was supported through the creation of memes, songs, video-games and more by the Italian web community. Compared to the communication of political actors who shaped the debate around COVID-19, the project shows how the production of digital artefacts reflects the crucial role new media play in the creation of today’s political culture, questioning the ever-growing authorship of online users as contemporary political sense-makers.
Sound Design: Matteo Vianello
PEPP¥ Source Materials PDF Link
Gilles Deleuze, Difference et repetition (Paris: Presses Universitaires de France, 1968).
Henry Jenkins, “Fandom, Negotiation, and Participatory Culture,” in A Companion to Media Fandom and Fan Studies (Hoboken: Wiley, 2018), 11–26.
Jean Baudrillard, Simulacra and Simulation (Ann Arbor: University of Michigan Press, 1994).
Lev Manovich, The Language of New Media (Cambridge: MIT Press, 2002).
Metahaven, Can Jokes Bring Down Governments? Memes, Design and Politics (Moscow: Strelka Press, 2013).
Pierre Lévy, “Welcome to Virtuality,” Digital Creativity 8, no. 1 (April 1, 1997): 3–10.
Pierre Lévy and Robert Bononno, Collective Intelligence: Mankind’s Emerging World in Cyberspace (New York: Perseus Books, 1997).
R. Laing and Anthony S. David, The Divided Self: An Existential Study in Sanity and Madness (London: Penguin, 2010).
Noemi Biasetton is a researcher and communication designer. Her work focuses on design systems, new media and digital languages. She is currently a PhD candidate at Università Iuav di Venezia in the Curriculum of Design Sciences, where she is investigating the relationship between design and politics in the digital realm.